I led the redesign of Ä°ÅŸCep’s Cards dashboard — transforming a cluttered system into a modular, user-driven experience across debit, credit, prepaid, and digital cards. As part of a full app redesign, this work aimed to unify scattered card management flows into a single, scalable experience used daily by millions.
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Key contributions — Leading and executing MVP designs, facilitating discovery workshops research, testing
Old Product
New Product
Outcome
+222K
Open Banking accounts linked via Ä°ÅŸCep within 2 years
~121K
Users gave payment initiation consent — driving ₺2.3B+ in volume
+26.5%
Growth in HHS usage year-over-year
~20%
Of customers linked more than one external bank — showing trust and deepening engagement
Approach
Insights shaped our principles. Those shaped our decisions on design details.
Access all cards through same dashboard
Reaching all currency through card detail or through dashboard instead showing different cards for different currencies
Less steps for paying credit card dept
Better information architecture
Learnings