To help Ä°ÅŸ Bankası evolve its digital banking roadmap, I co-led a high-impact strategy workshop with key stakeholders — UX designers, product owners, developers, and executives.
The goal was to move beyond feature-packed roadmaps and focus on high-value initiatives that would drive long-term user engagement and business performance.
We introduced structured frameworks to evaluate opportunities, align success metrics, and build consensus across teams.
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Key contributions: Planing, Facilitating, and Driving Outcomes
Challenge
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Roadmaps were filled with disconnected features and lacked strategic prioritization.
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Success was measured by delivery speed, not business or user impact.
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Teams lacked a shared language to evaluate ideas and align on goals.
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There was no clear method to tie product ideas to long-term engagement or ROI.
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Stakeholders needed clarity on how digital investments connected to value.
Outcomes
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Aligned five cross-functional teams around impact-first thinking using Pirate Metrics (AARRR).
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Facilitated a 3-phase workshop to map, prioritize, and evaluate roadmap ideas by value, feasibility, and alignment.
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Created an outcome-focused roadmap centered on acquisition, retention, and satisfaction.
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Sparked a culture shift from shipping features to delivering measurable outcomes.
Methodology and Procedure
To shape a future-focused roadmap, I co-designed and facilitated a structured, multi-phase workshop centered on shared goals and measurable impact.
Structured Workshop in 3 Phases
1. Goal Alignment
Introduced Pirate Metrics (AARRR) to align product, UX, and business teams on growth success indicators (e.g., retention, revenue).
2. Impact Evaluation
Used a user–business value matrix to prioritize features by usability and business value.
3. Scenario-Based Ideation
Teams mapped journeys and friction points to identify opportunities and actionable next steps.
Team Collabration
The workshop brought together 20+ participants from UX, product, development, and business leadership.
We used a guided collaboration format to ensure equal participation and strategic focus.
Key activities included:​
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Rapid ideation rounds
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Feature area breakout groups
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Success metric mapping
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UX + tech feasibility detailing
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Sprint planning prep
Why This Worked
Reduced idea overload by grounding decisions in real user needs and business priorities.
Transformed abstract feature requests into a clear, actionable roadmap.
Fostered alignment across teams through structured frameworks and co-creation.
Shifted focus from delivery speed to long-term product impact
Reflection
This experience reinforced my ability to drive alignment, lead strategic facilitation, and turn ambiguity into direction.
"The goal wasn’t just to generate ideas — it was to shift the mindset from shipping features to delivering value."