Product design — fintech & insurance

I make trade-offs visible.

Over six years designing financial products for millions of users. Most recently, unifying İşCep's card experience across five competing business units into a single dashboard.

Senior UX Designer at Commencis · Client work for Türkiye İş Bankası (İşCep), MetLife and DenizBank

Selected work

İşCep Cards Redesign

İşCep Cards Redesign

Five business units each owned a piece of the card experience. I brought them into one dashboard.

Banking · Product design · User research
5Business units unified
~100Users tested
1.6×Card-detail access via dashboard vs. old menu
Türkiye İş Bankası2023–2024

İşCep Open Banking

Led design across cards, payments, and transfers — bringing ten banks into İşCep and aligning three business branches into one coherent experience.

Banking · Product design · IA · User research
+222KAccounts linked
₺2.3B+Payment volume
+26.5%YoY growth
Türkiye İş Bankası2022–2024
MetLife Digital Platform

MetLife Digital Platform

Ran usability testing on MetLife Turkey's first mobile insurance app — surfacing critical issues, then driving the design changes before launch.

Insurance · UX design · Usability testing
10K+Downloads
70+Features
36.4%Critical issue found
MetLife2021–2022
Digital Banking Vision Workshop

Digital Banking Vision Workshop

Explored how İş Bankası can evolve its digital banking ecosystem — crafting a roadmap centered on innovation, habit-forming experiences, and user-centric architecture.

UX strategy · Product vision · Digital banking
5Teams aligned
20+Participants
3Workshop phases
Türkiye İş Bankası2022–2023
Get in touch

Open to product design roles — remote, or relocating internationally on an EU (Portuguese) passport.