I make trade-offs visible.
Over six years designing financial products for millions of users. Most recently, unifying İşCep's card experience across five competing business units into a single dashboard.
The four projects below reflect client work at Commencis, where I've led product design across fintech and insurance.
Selected work
İşCep Cards Redesign
Five business units each owned a piece of the card experience. I brought them into one dashboard.
İşCep Open Banking
Led design across cards, payments, and transfers — bringing ten banks into İşCep and aligning three business branches into one coherent experience.
MetLife Digital Platform
Ran usability testing on MetLife Turkey's first mobile insurance app — surfacing critical issues, then driving the design changes before launch.
Digital Banking Vision Workshop
Explored how İş Bankası can evolve its digital banking ecosystem — crafting a roadmap centered on innovation, habit-forming experiences, and user-centric architecture.