Product design — fintech & insurance

I make trade-offs visible.

Over six years designing financial products for millions of users. Most recently, unifying İşCep's card experience across five competing business units into a single dashboard.

The four projects below reflect client work at Commencis, where I've led product design across fintech and insurance.

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İşCep Cards Redesign

Replacing five siloed card views with one dashboard — the kind of alignment problem that's harder to solve than the UI itself.

Banking · Product design · User research

5Business units unified

~100Users tested

85.3%Rewards adoption

Türkiye İş Bankası

İşCep Open Banking

Sole designer on a shipped Open Banking product — bringing accounts, cards, and payments from ten other banks into İşCep, with consent and trust designed in from the start.

Banking · Product design · IA · User research

MetLife Digital Platform

Ran usability testing on MetLife Turkey's first mobile insurance app — surfacing critical issues, then driving the design changes before launch.

Insurance · UX design · Usability testing

10K+Downloads

70+Features

36.4%Critical issue found

MetLife

Digital Banking Vision Workshop

Explored how İş Bankası can evolve its digital banking ecosystem — crafting a roadmap centered on innovation, habit-forming experiences, and user-centric architecture.

UX strategy · Product vision · Digital banking